EMANCIPATION KIT
– a set of emetic tools and pharmaceuticals, specially designed for the elegant ritual of the eviction of the contents of the stomach –
Concept No1
A fairground has always been a synthetic surrogate to reality, offering a more immersive and pleasurable spectacle of an alternative universe. It has always been a place where recent technology, fantasy and pleasure fuse together, mimicking a modern vision of utopian happyland - a happyland that disorients, and makes us vomit.
It’s hardly surprising that nausea or vomiting is an intrinsic experience of an amusement park since disorientation is a fundamental strategy for amusing or distracting visitors. The fairground phenomenon of disorientation is not merely a condition of 'suspending disbelief', but it is unique in its ability to invade the visitor’s whole body, literally and metaphorically. Fluttering innards, white-knuckle frisson, motion sickness, the spectacle, and hyperreality are only a few concepts illustrating the fairground’s power to produce fiction engaging human in its the very essence.
What is surprising is that these so-called 'side effects' of the fairground, such as vomiting, are trivialised and marginalised, or even disguised aesthetically. Since there are no such feelings of fairground’s 'intoxication', visitors are totally disoriented and are no longer aware of the border between fictional and real world. Even more striking, amusement park is no longer that fenced place with swings and rollercoasters inside. Today, amusement rides are designed by anyone: from advertisment designers to politicians and semiologists. Thus it is worth to pose a question what amusement ride are you riding now?
Fortunately, The Personal Emancipation Kit may help you to escape the state of the intoxication. The kit is a set of emetic tools and pharmaceuticals, specially designed for elegant ritual of direct and symbolic liberation or disengagement from the state of the disorientation produced by the 'global amusement park'.
Concept No2
We live in the age of enlightenment that is lightening and lighting up our heavy bodies. Thanks to our eyeballs, and the enormous variety of its technical supplements, from spectacles to beyond-the-human-sight imaging technologies, today we can perceive our world without a single move of the muscles (except that of eyes). No drop of sweat but gaze is required for getting about, whether watching mundane car’s ‘road movie’ or more exotic Martian rover’s broadcastings. Distance is no longer measured in steps but in light-years, that is, the time light reaches the retina. Everything becomes a gravity-free spectacle, and the body does nothing but sees and is seen.
Unfortunately, the body does not disappear, but in contrary: it becomes even more noticeable and heavier. As an example, ‘couch potatoes’ and anorexics, both victims of the age of enlightenment, do tend to gain extra weight—for the former in fleshy or rather fatty form, and for the latter in psychological manner. Following this trend, both become imprisoned in their bodies, as far as one has to deal with gravity-driven environment.
For those enlightened, still believing in the possibility of dissolving the body into the weightless photons, the ritual of vomiting, both symbolically and physiologically, is of crucial significance. It celebrates the abandonment of the body.
The Emancipation Kit, a set of emetic tools and pharmaceuticals, specially designed for the elegant ritual of the eviction the contents of the stomach, allows those ‘unenlightened’ to be familiarised with one of the most celebrated rituals of disembodiment. It does not merely facilitate the act of vomiting; this set of tools and pharmaceuticals turns the ritual into the experiential and elegant spectacle. This is a bodily simulator of the disaster of the flesh, whereas in the hands of anorexics, for instance, the kit works as a facilitator and catalyst of the flesh’s dissolution, a peculiar sort of anti-gravitational machine.
– a set of emetic tools and pharmaceuticals, specially designed for the elegant ritual of the eviction of the contents of the stomach –
Concept No1
A fairground has always been a synthetic surrogate to reality, offering a more immersive and pleasurable spectacle of an alternative universe. It has always been a place where recent technology, fantasy and pleasure fuse together, mimicking a modern vision of utopian happyland - a happyland that disorients, and makes us vomit.
It’s hardly surprising that nausea or vomiting is an intrinsic experience of an amusement park since disorientation is a fundamental strategy for amusing or distracting visitors. The fairground phenomenon of disorientation is not merely a condition of 'suspending disbelief', but it is unique in its ability to invade the visitor’s whole body, literally and metaphorically. Fluttering innards, white-knuckle frisson, motion sickness, the spectacle, and hyperreality are only a few concepts illustrating the fairground’s power to produce fiction engaging human in its the very essence.
What is surprising is that these so-called 'side effects' of the fairground, such as vomiting, are trivialised and marginalised, or even disguised aesthetically. Since there are no such feelings of fairground’s 'intoxication', visitors are totally disoriented and are no longer aware of the border between fictional and real world. Even more striking, amusement park is no longer that fenced place with swings and rollercoasters inside. Today, amusement rides are designed by anyone: from advertisment designers to politicians and semiologists. Thus it is worth to pose a question what amusement ride are you riding now?
Fortunately, The Personal Emancipation Kit may help you to escape the state of the intoxication. The kit is a set of emetic tools and pharmaceuticals, specially designed for elegant ritual of direct and symbolic liberation or disengagement from the state of the disorientation produced by the 'global amusement park'.
Concept No2
We live in the age of enlightenment that is lightening and lighting up our heavy bodies. Thanks to our eyeballs, and the enormous variety of its technical supplements, from spectacles to beyond-the-human-sight imaging technologies, today we can perceive our world without a single move of the muscles (except that of eyes). No drop of sweat but gaze is required for getting about, whether watching mundane car’s ‘road movie’ or more exotic Martian rover’s broadcastings. Distance is no longer measured in steps but in light-years, that is, the time light reaches the retina. Everything becomes a gravity-free spectacle, and the body does nothing but sees and is seen.
Unfortunately, the body does not disappear, but in contrary: it becomes even more noticeable and heavier. As an example, ‘couch potatoes’ and anorexics, both victims of the age of enlightenment, do tend to gain extra weight—for the former in fleshy or rather fatty form, and for the latter in psychological manner. Following this trend, both become imprisoned in their bodies, as far as one has to deal with gravity-driven environment.
For those enlightened, still believing in the possibility of dissolving the body into the weightless photons, the ritual of vomiting, both symbolically and physiologically, is of crucial significance. It celebrates the abandonment of the body.
The Emancipation Kit, a set of emetic tools and pharmaceuticals, specially designed for the elegant ritual of the eviction the contents of the stomach, allows those ‘unenlightened’ to be familiarised with one of the most celebrated rituals of disembodiment. It does not merely facilitate the act of vomiting; this set of tools and pharmaceuticals turns the ritual into the experiential and elegant spectacle. This is a bodily simulator of the disaster of the flesh, whereas in the hands of anorexics, for instance, the kit works as a facilitator and catalyst of the flesh’s dissolution, a peculiar sort of anti-gravitational machine.
